OUR GOALS
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Promote the Humane Treatment of All Animals
Advocate for compassionate and ethical care for farmed, domestic and wild animals across Africa through education, community engagement and legal support.
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Strengthen Animal Welfare Policies and Laws
Work with governments, institutions and civil society to develop and enforce strong animal welfare laws and standards that reflect African values and global best practices.
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Build Public Awareness and Behavior Change
Educate communities, schools and institutions about animal welfare, responsible care and the connection between animal well-being, human health and the environment.
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Advance Research and Knowledge in Animal Welfare
Conduct and support research on animal welfare challenges in Africa to guide evidence- based interventions, policy development and education.
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Support Sustainable and Ethical Food Systems
Encourage humane farming practices, plant-based food systems and support for farmers transitioning to cruelty-free and sustainable livelihoods.
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Protect Wildlife and Preserve Biodiversity
Promote coexistence between humans and wildlife while advocating for the protection of endangered species and natural habitats.
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Empower African Voices in Global Animal Welfare
Amplify African leadership, knowledge and cultural approaches in regional and international animal welfare conversations and initiatives.
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Respond to Animal Welfare Emergencies
Establish response systems for disasters, disease outbreaks or neglect situations where animals are at risk.
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Improve Food Systems for Animals, People, and the Planet
Promote sustainable, ethical and healthy food systems that reduce animal suffering. Support the transition toward plant-based diets, humane farming practices and cruelty-free food production that benefits people, animals and the environment.